In today’s digital era, online marketing is an indispensable part of your successful business strategy. Even if your business has impressive sales and a robust online presence, you need to recognize the importance of a marketing agency. Why? Because there’s a lot more to digital marketing than meets the eye. Let’s take a look at why you can no longer avoid the topic of online marketing and how an agency can give you the competitive edge.

1. Employer Branding und Social Recruiting

Your company may be economically successful, but are you also an attractive employer? Employer branding, the presentation of your company as an attractive employer, is crucial to attracting the best talent. This is where a marketing agency comes into play. They will help you present your corporate culture and values in a creative way to attract qualified employees. They will also support you with social recruiting, i.e. acquiring employees via online job ads, social media and specialized platforms.

2. Use new marketing channels

The digital world is evolving rapidly and new marketing channels such as TikTok and Instagram are becoming increasingly popular. These platforms appeal to the target group of tomorrow and it is essential to play to them. This is where a marketing agency can support you by deploying experts with in-depth knowledge of the latest trends and platforms. This way, you can always keep your finger on the pulse and reach your target group effectively.

3. Cost comparison: Employee vs. agency

A common misconception is that hiring internal staff is cheaper than working with a marketing agency. But let’s take a closer look at the numbers. Let’s say you want to hire four IT/online marketing employees:

• Video editor: €40,000 per year
• Graphic designer: €40,000 per year
• Media buyer: €50,000 per year
• Project manager/content creator: €40,000 per year
• Total costs: €170,000 per year

In comparison, a marketing agency costs between €7,000 and €12,000 per month, which equates to between €84,000 and €144,000 per year.But here comes the crucial difference: the agency not only bundles the skills of the four employees mentioned above, but also offers a wide range of other core online marketing skills, including photographers, copywriters, Google Media Buyers, email marketing managers, account managers, community managers and influencer marketing managers.

For a difference of up to €80,000 per year, you not only get a team of experts, but also the flexibility to respond to different marketing needs without hiring additional staff.In addition, a marketing agency works around the clock, has no vacation entitlements and no private ups & downs. As a result, your marketing strategy is managed constantly and effectively.

Conclusion: Why you shouldn’t do without a marketing agency

The importance of a marketing agency for your company cannot be overemphasized. It helps you present your company as an attractive employer, attract new employees and navigate the ever-changing digital marketing landscape. The cost comparison between in-house staff and an agency shows that the agency can not only be more cost effective, but also offer a wider range of skills and resources. If you want to leave the competition behind and position your business for success online, a marketing agency is the key to success. Don’t wait any longer – it’s time to invest in the future and take advantage of a professional agency.